Consultancies are Iceology initiatives that focus on the most important issues facing the market today. The core of the consultancies is a series of comprehensive consumer research initiatives that are customizable depending on client needs.
A real-world portrait of how future mobility will unfold from the consumer’s perspective and how best to incorporate an effective program into a given business model.
Understanding the genuine evolution of retail, where the future lies, and how to best take advantage of new opportunities.
The New Affluent
A close examination of the attitudes and behaviors of the next generation of luxury customers.
The Disruption Age
Understanding true disruption and what authentic changes will shape various market categories.
A framework on how to effectively mainstream electric vehicles into the marketplace, complete with strategies created for individual brands.