Iceology has been creating client specific consumer research and communication solutions since Christopher Cedergren, President, founded the firm in 1999.

Christopher started at J.D. Power & Associates in 1983, building a career focused on helping his clients better understand the mindset and behavior of their customers and helping them develop more precisely focused marketing communications.

Christopher’s team is based in Los Angeles, California and represents a diversity of disciplines ranging from clinical psychologists to commercial artists to technology masters. We are the only firm of our type to have a creative director that is exclusively focused on developing the most relevant and compelling research experiences. Despite this diversity, Iceology’s team all share a deep passion for learning and understanding consumers as well as the markets and brands they embrace.